Heineken Brazil were looking for a Social Media Marketing Campaign which has an awesome brand connect, comes off as a little silly but is engagingly simple and succesful in bringing fans on board!
So, here’s what they brought home and well, bravo!: The campaign called ‘Um Like Um Balao’ (One Like One Balloon) for every time someone likes the page, a green balloon was blown up and placed in a office. Selected users are shown a custom video of a man blowing up a balloon and the total number of balloons covering the room. Starting off with an empty office, the space was quickly filled up with select users getting custom videos of a man blowing up a balloon and the total number of balloons covering the room.
How long did the campaign last? ONE day (11th January) and generated thousands of new likes and well, of course a room full of balloons. Here are a few videos off from their YouTube Channel:
Such great, out of the box, creative thinking. Connects an offline activity so effectively with the online platform! Isn’t that the best formula available after all? We love it! What do you guys think?