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Compelling dialogues, insightful speakers and captivating discussions; 11 th March 2017 marked the beginning of an intriguing two-day conference entitled “A World of Tomorrow” organized by Beaconhouse School System. With 140 speakers engaged in 42 sessions to understand and unravel the realities of a constantly evolving world. Bramerz collaborated with SOT to own the digital arena; and establishing that this was truly the biggest festival of ideas to be organized in Pakistan. Considering the nature of the conference, our team of digital experts optimized Facebook, Twitter and Instagram as the primary platforms to bring audience all the updates and happenings taking place in 4 sessions simultaneously, in real time. In addition, we utilized our capacity as a PR agency to garner a commendable word of mouth, making “#SOT2017” the most talked about topic.