Levi’s globally has pulled off some amazing digital campaigns. Levi’s Pakistan wanted to create an off the norm digital campaign that could help them bring in-store traffic and get their customers to engage with them online as well. Pretty simple, yet challenging task !
Levi’s TG as per the brand insight is affluent, highly enthusiastic and digital active audience. Since, time & budget were a constraint, an online Puzzle game was created that was accessible via touch screen tablets as well, saving the extra cost of an app.
The in-store walk-ins were engaged on the tablets where they could play the 3 staged time-barred puzzle and the one who completes all 3 stages in the shortest period of time, wins. For those, who wanted to play more, an online version was also available.