Pakistan Super League
Pakistan Super League was all set to launch in Pakistan and Bramerz was hired to create and manage the whole digital experience for PSL. Since cricket is like a holy thing for Pakistanis no matter where in the world they are, having a robust digital footprint was essential to the success of PSL. So we went ahead and created an online platform with features like live scorecard, ball-by-ball gameplay, commentary, player/team profiles and an online store to buy team merchandise and match tickets.
A hybrid mobile app was created for both iOS and Android to cater to on-the-go audience which is a growing segment globally with complete social integration for live sharing of the critical moments with friends and family.
To increase engagement and excitement, a digital fantasy league app was also created on FB with web integration for enthusiasts to select players and create their own teams to play amongst each other.
All the digital efforts paid off with the 100% uptime and super response on all digital assets with more than 3 million users accessing the website. The Fantasy League app got more than 120k activations and 3.8 million fans on FB shared more than 320,000 pieces of content within their network.